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Top 10 Ways to make catalog marketing work
As a business owner, the move into a catalog channel can open doors … or open a hole in your marketing budget. Good planning and sound catalog marketing practices can maximize your chance of success in...
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Buying product kudos will undermine shopper confidence
I get hundreds of emails with hundreds of people sending me “stuff,” but when a very accomplished doctor sends me something … my interest is certainly piqued. The New York Times article, "For $2 a...
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Top 10 reasons to head to the IRCE Conference
It’s the time of year when thousands of catalogers and e-commerce retail web stores are making plans for the Internet Retailing Conference & Exhibition 2012: scrambling for rooms in over-booked...
View ArticleMarketers with an interest in Pinterest: think eye-candy
Lately, “pinners” rule in the social media world. Pinners are the enthusiastic and creative people who grow their individual Pinterest presence by creating “boards” (think old-fashioned bulletin...
View ArticleIs your Facebook password on your resume?
“Hand over your Facebook and Twitter passwords.” That’s what some eager interviewees are being told during the process of applying for a job – and what has media buzzing about privacy and employment...
View ArticleDealing with narcissists: know what to look for in an interview
Narcissists are great interviewees. I know from experience. I’ve interviewed hundreds of candidates for positions ranging from sales to IT to administrative over the sixteen years Catalogs.com has been...
View ArticleWhen location isn't everything ... and when it is
We just returned to the office from a major industry event, the Internet Retailer Conference 2012. Even though the conference is focused on internet retail, the first thing everyone asks each other is,...
View ArticleGreen is Good: Office Depot's eco-friendly delivery is office friendly too
One of the things that really bothers me about the aftermath of shopping are the plastic shells, cardboard and styrofoam that come along with everything I buy. Actually, the pile of what I actually...
View ArticleWhat is a Linkedin click worth to you? Loai bets $1
Have you, even for a minute, doubted the power of social media for your business? As of this afternoon, one of Loai’s bosses is into him for over $24,000. I bet he (or she) is a Linkedin convert now....
View ArticleWhat (really) not to buy on Black Friday
If you have your car gassed up, your lawn chair ready and your shopping-mall-warrior-gear laid out, you may think you know where we are going with this.
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Of rings and wrenches: Sears perfect holiday image
I love the holidays. Not all the craziness at the malls, or the over-stretched schedules or the just-one-too-many parties, of course. What I really love is holiday advertising. I look forward to the...
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OMG OMG! I got my f@*$!%g Urban Outfitters catalog!
I’ve been knee deep in catalogs for over 20 years. I can guarantee that I get more catalogs than any consumer. As co-founder of Catalogs.com, that’s part of my job description: order catalogs, read...
View ArticleNo Hell Here: The Heaven of Online Shopping
I've been shopping online for decades, for both myself and for gifts. At work, I look at online stores with a critical eye for hours every day, assessing navigation, shopping carts and...
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